WOM Protocol is a blockchain-powered user-generated marketing platform that aims to fix all of the problems with digital advertising. It does this by aiming to capitalize on word-of-mouth marketing. By doing this, WOM Protocol is trying to create a new and more trustworthy type of digital advertisement. The open-source platform is going to be a BIG competitor for BAT.
How many times have you got annoyed when watching a video that gets interrupted right in the best part just for an ad to start playing over it? Maybe you were just trying to read an article on the latest political scandal in your country or how the economy is collapsing, just to get a ton of ads before being able to read it. You might use ad blockers, but a lot of sites these days won’t let you access them without disabling ad blockers. In a niche that is increasingly competitive, this new competitor could be Brave enough to take down the King.
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